THE CHRISTIE’S SERENO ADVANTAGE
Granger Group/Christie's International Real Estate Sereno provides the ultimate customer service experience for sellers, along with premiere branding and exposure for your home. Sereno was born out of a desire for something better. Our founders wanted a real estate model that inspired agents and provided them with unparalleled support so they could care for clients in the best possible way. In 2022 we joined forces with Christie's International Real Estate, the world's premier luxury real estate firm and brand, in order to bring global reach to our listing clients.
We place hyperlocal focus on the Silicon Valley, Santa Cruz Coastal and Tahoe-Truckee mountain communities where we serve, live, work and contribute. This has created unique expertise and community intelligence that we use to benefit each and every client. The desirability of our local communities and the very unique market conditions require a highly skilled professional with hyper-local knowledge, boots on the ground experience and high-level negotiating finesse. With your Sereno agent, you have a trusted guide to advise your every move through the intricacies of preparing your home for a sale, as well as negotiating and structuring a deal that will best serve you. Learn about our 1% for Good charitable foundation, which gives back 1% to the communities we serve.
Learn More About The Home Selling Process
Home Evaluation & Preparation
I will personally evaluate the value of your home, suggest any necessary repairs or improvements, and work with you to prepare it for listing, including professional photos and staging to make it stand out.
Listing & Marketing
Once your home is ready, it will be listed on the MLS and other real estate platforms. Marketing efforts may include online listings, social media, and other strategies to attract potential buyers and maximize exposure for your property.
Showings & Open Houses
I will coordinate private showings and, if appropriate, host open houses to attract interested buyers and highlight the unique features of your home.
Receive Offers
As offers come in, I’ll be by your side to help you review and negotiate the best possible terms, ensuring you get a deal that works for you.
Inspection & Appraisal
Should the buyer request an inspection or appraisal, I’ll guide you through the process and help address any issues that arise to keep the sale moving smoothly.
Closing
Together, we’ll finalize all documents and contracts, ensuring a smooth closing. Once everything is in order, you’ll hand over the keys to the new owner and celebrate your successful sale.
Common Seller Questions
Your home's value is influenced by market trends, location, size, condition, and recent sales of similar properties. A professional appraisal or comparative market analysis (CMA) conducted by a real estate agent can provide an accurate estimate.
Addressing major repairs can make your home more marketable and potentially increase its value. However, consider the return on investment for each repair or upgrade to ensure it's worth the cost.
The time it takes to sell can vary widely based on market conditions, location, and price. A real estate agent can give you a realistic timeline based on current trends.
Spring and summer are traditionally seen as the best times to sell due to higher buyer activity, but the best time also depends on your local market conditions and personal circumstances.
Declutter, deep clean, and stage your home to make it appealing to buyers. Highlight its best features and ensure it's well-maintained for every showing.
Closing costs are fees associated with completing a real estate transaction. Both buyers and sellers have costs, but the specific expenses and who pays what can vary by contract and region.
It's best to leave your home during showings and open houses. Buyers feel more comfortable exploring and discussing the property without the seller present.
Review each offer carefully with your agent, considering not only the price but also the terms and the buyer's financial qualifications. Your agent can help you negotiate or decide which offer is best.
If the appraisal comes in low, you can negotiate with the buyer to meet at a revised price, have the buyer make up the difference, or choose to lower the selling price to the appraised value.
Pricing it competitively, ensuring it's in good condition, and marketing it effectively are key strategies. Consider professional staging and high-quality photos to showcase your home's best features.